On top of our sports achievements, we are resolved to make GirlPower FC Russia's "second favourite football club" in the next 3 to 6 years. A second favourite club is the club fans of different other clubs root for and follow.
The idea is that this club, for the first time in Russia, will command loyalty almost entirely regardless of its performance in the game. The strategy of a "second favourite club" builds primarily on the emotional makeup of the club and its players, not on their field performance. So, disappointments in the field, which cannot be avoided, will only minimally affect the fan base or income from the fans.
Here are three reasons why this is possible: