They dream of becoming world-famous footballers, of navigating outer space, making scientific discoveries, becoming pilots and sailors. But far too often they hear the same thing: "this is not for girls". From parents and peers, on TV and online. And they abandon their dreams. Worse, to many girls it does not occur that they can be whatever they like.

We believe that there are no activities not suitable for girls as long as they love it.

In March 2019, we are launching the #letgirlsplay campaign in Russia.
— To encourage girls to dream and try various activities, even those traditionally seen as being "not for girls".
— To show parents that it is not a waste of time for their young daughter to play football even if she will not become a pro footballer. Because football will teach her leadership, develop her confidence and ability to teamplay. It's ok for their daughter to learn how to code, even if she will not become a tech specialist. Because she will be better at analysing and solving problems. And all this she will need in the future. Whatever she becomes.

The campaign will cover a number of activities that are stereotypically considered to be not suitable for girls. But the headliner topic will, of course, be football.