Football is a typical example of men’s sport which became like that due to accidental and imagined reasons.
Football is equally accessible regardless of age, gender, income, marital status, etc.
Without requiring any statements, women's football has become a perfect manifestation of women's leadership and community’s support.
Developing critical skills for girl-children and young girls
Classical education methods for girls in school and in society do not develop qualities such as courage, teamwork, leadership skills, creativity, or other important «boy» skills. Girls are raised in a system that does not assume they should be able to support a family, that education is the beginning of a career, or that they should be able to protect their own interests.
At the same time, up to 30% of women in different regions raise children alone, without husbands, and the average income for women is 30% lower than that of men for the same work.
Often, this happens because women accept lower salaries. Simply because they haven't honed the skills that enable men to fight for their rights. Because of this, many women work in several low paying jobs to support their children.
Football can help girls develop these essential qualities and skills — bravery in making decisions, strategic thinking, creativity, teamwork, bravery and motivation. Girls learn the boundaries of their bodies, stop being scared of being pushed or feel embarrassed to push someone.
These skills are relevant during childhood, but they might be even more important for adults.
BOARD OF TRUSTEES
There are so many incredible female footballers in the world, convincing us that we are on the right track, that our movement is more than just a sport; it is a horizon of new opportunities, where knowledge, beauty, and joy have a place.
But so far, professional women's football is not very popular, and female footballers are still becoming role models for girls.
That's why we have created the Guardian Council for GirlPower Kids.
Our guardians help the young girls who train at GirlPower develop outside of football by learning new things, meeting heroes from different fields, growing, and developing.
The guardians also take part in the activities of GirlPower and the events organised by our partners.
PROJECT ABOUT SPORT, ABOUT OVERCOMING DIFFICULTIES AND HAVING OPPORTUNITIES
1. CAMP «CHANCE»
In June, we announced the launch of the project «Chance».
It's a ten-day Girl Scouts' Camp group in Moscow where girls no one has ever heard of not only get a trial with big football clubs, but also start a professional career and become stars.
We have received more than 400 applications from girls aged 16-20, most of whom are from low-income families living in towns and villages. They play football and aspire to become professional female footballers.
Throughout their lives, they played in the backyard, in the local football department together with the boys, or even in the local football team, and aspired that one day they would have a chance to play in the big field for a big club.
After having studied videos of the trials performed by the girls, we selected 20 girls from different cities and brought them to the camp group.
2. GIRLPOWER X GUDKOV
We have released the Goodball limited edition collection together with Sasha Goodkov, actor and presenter, – three pieces about football, style and fun.
Cardigan, waist bag, and woollen gaiters. Sasha Gudkov, the soloist of the group «The Largest Simple Number» (SBHR) Zhenya Borzykh, and actor Nikita Kukushkin participated in the presentation of the collection.
All the key glossy and public media such as Spletnik, Buro247, Vogue, Village, Antiglianets, Afisha, etc. wrote about the collection. Over 80 media publications in total.
3. WE ARE IN THE GAME
For two consecutive year, we have been an organizational partner of the Russian Football Union in the project «We’re in Game», a summer programme of free training and football festivals for girls.
The goal of the programme is to involve girls aged 5-12 in football. More than 5,000 girls have participated in the programme over a two-year period.
In addition to training sessions in five cities, the programme «We are in Game» promotes football for girls across Russia — the programme has received extensive media support — more than 600 publications in media and the social media reach is more than ten million.
The programme was also supported by coaches Leonid Slutsky and Vasili Berezutski, actress Varvara Shmykova, presenter Alexandr Gudkov and many others.
KPI, SUMMER '21&22'
number of cities: 28
number of participants: 5.000+
media and social media coverage: 18М+
4. GIRLPOWER X VARYA
Together with actress Varya Shmykova, we released Unfragile limited edition collection — 4 pieces dedicated to yourself and self-care.
A trench, a sunhat, longsleeves, and long shorts.
All the key glossy and public media such as Spletnik, Buro247, Vogue, Village, Antiglianets, Afisha, etc. wrote about the collection. More than 40 publications in total.
Varya, Mariya Minogarova, Natalia Sindeeva, Maria Komandnaya, Lera Dergileva, Julia Varshavskaya and others took part in the presentation of the collection.
5. COACHING SCHOOLS
Editors-in-chief and journalists from largest publications, businesswomen and well-known actresses accepted the invitation to participate in the charity training.
The aim is to demonstrate that girls can choose any hobby they like, rather than those that are accepted to do.
More than 12,000€ were collected, sent to support charitable and social projects.
KPI, PROGRAM TERMS '20&21'
media and social media coverage: 2М+